Saturday 28 March 2015

Realty portals rule the roost with innovative ideas

If you think that a real estate portal means where you get the property listings once you key in your preferred area and the city, you are mistaken. A real estate portal means much more than that today in the web parlance. These websites gives the users a plethora of choices and options right from choosing a locality, comparing it, comparing the child friendliness of localities, nearness to school, colleges and infrastructures, calculate EMIs, provide real estate news and much more to aid the user in selecting and finalizing his or her home. 
Not only just few online extras the real estate portal companies extend personal help and services too to the potential and prospective customers to buy the property and help in all ways possible. Apart from listing the properties of the brokers and agents the portals are now offering and keeping a separate section for on new launches and luxury homes too. 

The market and the trend watchers say the real estate portals are doing all the things possible under the sun to keep the customers happy and meet their needs and they have walked many extra miles in competition with each other and started to offer innovative services to the audience at large. Few first and foremost things that almost all the portals offer are a mobile app which makes the portal reach a larger number of audiences and reach larger amount of people and this increase the ease of use too. 
The portals nowadays do not just offer or exchange information but are offering advice to the potential customers and buyers of property. For a live example there are many portals that help their clients with information as comparison of locality, child friendliness, criminal records and other such information about the neighbourhood for one to make an informed decision about the change of location. Few sites provide information and comparison from rent to ownership with EMI calculators too.

To enhance the customer experiences many sites have introduced 3D picture of the location and the property for a better visibility. The innovative customer services of these portals are of special mention with many sites offering advice right from property counsel to loan advisory services. There is a website which even sends a representative once a property is enlisted on the site within 90 minutes of hosting of the requirement. Other such ancillary services include providing assistance for home or land loan, legal assistance, preparation of loan agreements and community management software that enables smooth functioning of the maintenance and the functioning of the apartment communities.

This is especially helpful when the buyers are have a paucity of time to spend on one’s search for a home and that’s the reason the portals are walking the extra mile and coming up with innovative services to make the buyer’s experience of buying a home more hassle free and perfect. This is quite unusual as probably a decade or so back no one would have ever imagined buying a dress or furniture from web portals but now it has become the norm of the day. Few youngsters prefer buying from the internet rather than any other traditional ways. The day is not far off when homes will be bought and sold over the internet.

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